The Artisan Insider
  • Home
  • Small Biz
  • Artisan Stories
  • Scent
    • Perfume
    • Olfaction
  • Personal
    • Personal Updates
    • In My Garden
    • Favorites
    • Sonoma Finds: Art, Garden, & More
    • DIY
    • SSS Updates Archive
  • Blog News
  • About

The Artisan Insider

celebrating and supporting artisan businesses

  • Home
  • Small Biz
  • Artisan Stories
  • Scent
    • Perfume
    • Olfaction
  • Personal
    • Personal Updates
    • In My Garden
    • Favorites
    • Sonoma Finds: Art, Garden, & More
    • DIY
    • SSS Updates Archive
  • Blog News
  • About
Sonoma Scent Studio Updates

San Francisco Show Recap

written by Laurie July 14, 2012

I thought I’d post a few photos of my table at The Artisan Fragrance Salon that took place last Sunday. It was held in an art gallery, so the perfumers had no control over the artwork displayed behind and around the booths. My table had landscape and wildlife art, which was accidentally somewhat appropriate. Other perfumers had some very wild artwork behind them. Space was tight and ventilation was not ideal, but spirits were high and everyone was very enthusiastic about the first fragrance event on the west coast. Attendance was excellent, and the tables were very busy from start to finish.

Here was my table as a whole:

Here are the larger display bottles:

And here are the sniffing jars. We labeled glass tumblers and sprayed them with the scents so that people could pick up the tumblers and sniff to get a quick idea of the scent without having to spray. Then they could use the 5 ml travel spray testers to spray skin or paper strips for anything they wanted to explore in more detail.

We took some travel sprays to sell and sold a large percentage of those we brought. Next time I should bring more, but I need a more streamlined checkout process with easier receipts to fill out. I learned a lot from this because it was my first show.

I had two wonderful helpers at my booth for the day: my assistant, Natalie, and Julia of Undina’s Looking Glass. If you follow that link you’ll find Julia’s great write-up of the event with pictures of many of the booths. You can also find lots of photos circulating on Facebook. I owe Natalie and Julia a giant thank you for their help.

I wasn’t able to go in person and I so very much missed getting to meet people. I feel very badly about that and hope to make it up to my local friends when I start having some open studio hours so that they can come up to see me and play with lots of scented goodies here (more on that later).

It was fun to hear stories from the show. One of my favorites was from a woman who said she’d smelled Forest Walk on another woman in the line for the restroom, and she loved it so much she had to find my table to try it herself. Some other people fell in love with scents by sniffing the tumblers. Some scents are more accurate that way than others; I noticed Incense Pure seems nicer on my skin than on glass, but many other scents seemed to work well on glass.

All in all I think it was a successful event. I want to give many, many thanks to all the people who came out to show support for artisan perfumers at the west coast event.

I’ll get back to work on the regular program now. First up is getting Champagne and Vintage Rose back on the site. I brought Champagne to the show but used up that first small batch and need to filter the next batch. I also need to photograph the new 17 ml bottles.

14 comments
0
Facebook Twitter Google + Pinterest
Laurie

previous post
New 17 ml Bottles, and Lovely Incense Pure Review
next post
Photos of New 17 ml Bottles

You may also like

Rainy Friday

October 29, 2010

2018 Perfumed Plume Awards Finalists

March 17, 2018

Nostalgie Review on Cafleurebon

January 29, 2012

Lieu de Reves

November 24, 2008

Drawing for Incense Pure on CaFleureBon

March 13, 2011

Happy holiday weekend!

July 1, 2011

LA Times Article on Indie Perfumers

September 29, 2012

Thursday round-up

May 7, 2009

Caught up! Well, with orders anyway… And some...

December 18, 2009

New sample swapping site, and checking in…

January 17, 2014

14 comments

brie July 14, 2012 - 9:33 am

the table is breathtaking! I guess maybe it’s better I live on the east coast for had I attended I probably would have wanted to buy everything in sight!

Reply
Laurie E July 14, 2012 - 2:37 pm

Thank you B! 🙂 I think people were excited to sniff everything at the show, 20 tables of goodies to sniff! Lots of busy sniffers, lol.

Reply
- roza - July 14, 2012 - 10:27 am

wow! very uprightly, sophisticated, class… Congratulations

Reply
Laurie E July 14, 2012 - 2:37 pm

Thanks so much, Roza!

Reply
AnnYM July 15, 2012 - 5:46 am

I’m very glad it went off so well! Next one should be New York and do let me know if you need an assistant there! Which scents did you end up showing?

Reply
Laurie E July 15, 2012 - 4:58 pm

Thanks, Ann! Someday it would be fun to do Elements in NY and I’d need several assistants so I may take you up on that. 🙂

I took travel spray testers of all the scents except Vintage Rose since it is out of stock. I made sniffing tumblers for all but Vintage Rose and Fireside Intense. I took a handful of travel sprays to sell — 3 each of Incense, Tabac, WW, Forest, Fig, and 1-2 of Voile de Violette, Sienna, Jour E, Nostalgie, Rose Musc, Chanpagne, and To Dream. Also took just 5-6 of 17 ml bottles. We also had a number of people order online on our ipad using the free ship code we had at the show, and I sent out all those packages the next day so people had them in their hands asap after the show.

It might be smarter to limit the number of scents, but it was hard to choose!

Reply
Sam July 15, 2012 - 5:02 pm

Your booth looks so inviting and polished. Well done! Glad to hear it was a success. So wish I could have been there.

Reply
Laurie E July 15, 2012 - 5:08 pm

Thanks, Sam! They’re talking about doing some of these in other cities too, where they have chocolate salons, so more people may have a chance to go to events specifically geared to indie brands.

Reply
Jennifer Hardaway July 16, 2012 - 5:14 pm

It looked like it was so fun! And what a great idea about the glass jars…:-)
Do you know about Square for accepting credit cards?? If you (or your helpers) have an iphone or android…or maybe any smart phone, you can sign in to Square and accept credit cards. I don’t work for them, but use it and it’s a great tool! Here’s their website just in case you want to sign-up:
https://squareup.com/

Reply
Laurie E July 16, 2012 - 6:27 pm

Hi Jennifer! Thanks for the tip! I do have an ipad with a credit card swiper device that we tried out for the first time at the show. It seemed to work well. This one was by Newtek rather than Square (since I already had an account with them), but it’s the same idea. Really cool to be able to swipe cards on iphone/ipad!

Reply
Natalie July 17, 2012 - 12:19 am

The booth looks great! So glad the show created more SSS followers. 🙂

Reply
Laurie E July 17, 2012 - 12:58 am

Thanks, Natalie!

Reply
Bellatrix July 25, 2012 - 8:06 am

Looks great. I hope you enjoyed San Francisco Show. .)

Reply
Laurie E July 26, 2012 - 2:32 am

Thanks, Bellatrix!

Reply

Leave a Comment Cancel Reply

Search

SUBSCRIBE TO RECEIVE NEW POSTS VIA EMAIL




SUBSCRIBE TO RSS FEED

The Artisan Insider

Categories

  • Artisan Stories
  • Blog News
  • DIY
  • Favorites
  • In My Garden
  • Olfaction
  • Perfume
    • Featured Perfumery Posts
  • Personal
  • Personal Updates
  • Small Biz
  • Sonoma Finds: Art, Garden, & More
  • Sonoma Scent Studio Updates

Perfumery Highlights

  • The Fragrance Creation Process
  • Running An Artisan Perfume Business
  • Learning Perfumery: Classes & Schools
  • Ten Tips for Exploring the World of Perfume
  • Safety Standards For Natural Ingredients
  • Talking fragrance Design With Miriam Vareldzis
  • Interview with Dabney Rose: artisan perfumer, expert distiller and plantswoman
  • Defining Niche, Indie, and Artisan
  • Scent Concentration
  • A Brand’s Signature Base
  • Tincturing Ambergris

Olfaction Highlights

  • Study Finds 30% Difference in People’s Scent Receptors
  • More Discussion About Individual Scent Perception
  • Our Own Scent Truth
  • Every Human May Have A Unique Nose
  • More On Our Individual Sense Of Smell

Artisan Stories

  • Talking fragrance design and more with Miriam Vareldzis
  • Dabney Rose: artisan perfumer, expert distiller and plantswoman
  • Melissa Groben, perfumista & jewelry artist

Recent Posts

  • Sonoma Scent Studio Has A New Owner
  • Happy Easter/Passover!
  • How To File A USA Trademark For Less Than $300
  • Spring Visit to Garden at Ferrari-Carano Winery
  • Dreaming of Spring 2019

Recent Comments

  • Laurie on How To File A USA Trademark For Less Than $300
  • Laurie on 
Ten Tips for Exploring the World of Perfume


  • Sonika on Learning Perfumery: Classes & Schools
  • https://waterfallmagazine.com on How To File A USA Trademark For Less Than $300
  • Mira on 
Ten Tips for Exploring the World of Perfume



Archives

Tags

allergens awards botanical art chemical deer distilling dogwood employee enfleurage EU restrictions exploring perfume food fragrance design garden genetics gifts GMO hiring help home distillation home scent how to hydrosol IFRA independent contractor interview jewelry lavender learning perfumery Miriam Vareldzis natural perfumery olfactory fingerprint perfume general perfumery perfumery schools photography product liability insurance reviews roses Scent Perception seeds skin care small business Sonoma spring winter iris
  • Facebook
  • Twitter
  • Instagram
  • Linkedin
  • Email
Footer Logo

@2019 The Artisan Insider. All Rights Reserved. | Privacy Policy